Forty designers, one Kolonaki shop, ten years of editing. Womenswear and accessories chosen the way a friend would choose them — fitted, named, kept.


“I bought my Beatrice trench at Maison in 2018. Eleni took it in two centimetres at the shoulder, free. I still wear it every March, and last year Sofia altered it again because my own shoulders had narrowed. That is not a shop, it is a relationship.”
“I asked Élise for a wedding-guest dress in five days for a Mykonos villa. She sent three pieces on approval to my office in Syntagma the same afternoon. The Calanthe slip in sand was the one. My mother-in-law asked where I'd bought it before the speeches.”
“I order from Maison three times a year. Marília writes back in less than four hours, knows I run a 38 European in Toteme but a 36 in Lemaire, and once held a cashmere coat for me for nine days while I was on a film shoot. The packaging arrives still smelling of the lavender Sofia keeps in the stock room.”
“I drove from Thessaloniki for the Atelier Loukia trunk show in November. Loukia herself was there, pinning shirts. I left with two — the bone linen and the indigo — and the buttons on both still feel like the buttons on my grandmother's blouse, which is the highest praise I know.”
“I lived in Paris for fifteen years and bought from Le Bon Marché the whole time. Maison feels like the small back room they took me to once when I was buying a coat for my mother. Élise kept the same room and put it in Athens.”