Ninety minutes, a rail pulled before you arrive, and a stylist who has been doing this in the same room since 2017.
Eleni Pavlidou runs every styling session herself. She came to us in 2017 from a buying role at Attica, which means she has seen both ends of the trade — the spreadsheet that decides what a floor carries, and the woman standing in front of it wondering why none of it is for her.
You tell us, in advance and in as much or as little detail as you like, what the session is for. A new job. A body that has changed. A wardrobe of black that has stopped feeling like a decision. A wedding in Naxos in July with a dress code nobody can explain. Eleni pulls a rail against that before you arrive, and the rail is usually wrong in at least one interesting way, which is the part that makes the ninety minutes worth having.
| Cost | Free. There is no minimum spend and no deposit. |
| Length | Ninety minutes. Saturdays run to two hours because they always do. |
| Lead time | About three weeks. Ten days in January and August. |
| Where | 13 Tsakalof, Kolonaki — the first-floor fitting room, not the shop floor. |
| Who comes | You, and up to two people you trust. We have opinions about the third one. |
| To book | +30 210 7240 188, or [email protected] with three dates that work. |
The one rule is that you do not have to buy anything, and we mean it in a way that is easy to say and harder to run. About a third of sessions end with nothing bought. Eleni is not paid on what leaves the shop, and the only number anyone asks her about at the end of a season is how many people came back.
If you would rather do this before you spend anything at all, book a wardrobe audit first — two hours in your own home, going through what you already own. Most people who do both say the audit was the one that changed how they shop.
“I came in for one dress for a conference in Thessaloniki and left with a trouser I would never have picked up. Eleni watched me put it back twice and then said nothing until I picked it up a third time. I have worn it every week since October.”
“I had lost a lot of weight after being ill and none of my clothes were mine any more. Ninety minutes and Eleni did not once mention the weight. She talked about shoulders. I cried in the car, in a good way.”
“She talked me out of the expensive coat and into the cheaper one because the cheaper one had the better lining. That is when I understood what kind of shop this was.”