Press

What has been written about us, and what we will and will not do for a photograph.

We have never bought a page, never paid for a placement, and never sent a gifted garment to anyone in exchange for a post. That is easier to hold to than it sounds — a shop with 180 styles a season has nothing to gift that it can spare.

Selected coverage

Vogue Greece — Boutique of the Year, 2022

Two pages on the buying policy and one photograph of the back rail, which Élise still says is the only picture of the shop she likes.

Kathimerini — “The shop that says no”, 2024

A Saturday feature on the nine-to-one ratio, written by a journalist who spent a full trading day behind the counter and reported the two hours nothing sold.

Lifo — Solonos to Tsakalof, 2023

On the Antonopoulou workshop, Marianthi, and what happened to Athenian tailoring between 1957 and now. Sofia agreed to it on the condition that her mother was named first.

Marie Claire Greece — The alterations issue, 2025

Konstantinos, photographed at the press upstairs, explaining why a coat should never be shortened from the shoulder unless you have slept on it.

Gastronomos — The Kolonaki walk, 2025

We are a paragraph in somebody else’s article about lunch, which is our favourite kind of coverage.

Monocle radio — The Athens edit, 2026

Eleven minutes with Élise on why the shop closes for two weeks in August and does not ship during them.

Working with us

Yes to: shooting in the shop before 10:00 or after 20:00, borrowing for editorial with a named stylist and a return date, interviews with any of the six of us, and factual questions answered the same day by Marília.

No to: gifting, affiliate links, discount codes with anyone’s name on them, “collaborations” that are advertising with a nicer word, and any request that begins by telling us our aesthetic is aligned with somebody’s personal brand. We have said no to that sentence more often than to anything else.

Images, a fact sheet and the two portraits we are happy to see reused are available on request. Write to Marília at [email protected] and put PRESS in the subject line; she answers within four hours during shop hours and she is the only one of us who will.