Maison opened on a wet March morning in 2014 with twenty-two garments hanging on a single rail and a kettle that had come from Sofia's grandmother's atelier on Solonos. We had no investors and no plan more elaborate than this — to sell women in Athens the kind of clothes that Fre
Maison opened on a wet March morning in 2014 with twenty-two garments hanging on a single rail and a kettle that had come from Sofia's grandmother's atelier on Solonos. We had no investors and no plan more elaborate than this — to sell women in Athens the kind of clothes that French women had been quietly buying on the Left Bank for thirty years. Ten years on, the rail has grown to seven and the customer book to 4,800 names, but the kettle is still the same one and so are the questions we ask each morning before we open: did we buy it for a real woman, would we wear it ourselves, will it last seven seasons.
Our Values
Edit, don't accumulate
We carry forty designers, no more than 180 styles a season, and we say no to nine pieces for every one we say yes to. A small shop is the only honest shop.
Know your makers
Every designer on our rail is a person we have shared lunch with. We name them in our copy, we link to their letters, we send their pieces home in their packaging.
Fit before you buy
Pieces are pinned on real bodies in our Kolonaki fitting room before they go online. If something doesn't fit, we alter it. If it can't be altered, we send it back.
Keep, don't replace
A good garment outlives a season. We repair zips, take in waistlines, replace buttons, and we keep your measurements on file so the next purchase fits the same way.
Timeline
2011
Élise and Sofia meet in Paris over a wool coat.
2014
Maison opens at 13 Tsakalof, Kolonaki, with twenty-two pieces.
2017
First Atelier Loukia trunk show in Athens.
2019
Online shop launches with a fifty-name waiting list.
French, 47. Twelve years at Le Bon Marché Rive Gauche before Maison. Buys the European rails, writes the designer letters, runs the Florence…
French, 47. Twelve years at Le Bon Marché Rive Gauche before Maison. Buys the European rails, writes the designer letters, runs the Florence and Copenhagen trips. Speaks French, English, and conversational Greek. Has worn the same Toteme blazer for nine years and is, she will tel
Sofia Antonopoulou
Co-Founder & Atelier Director
Athenian, 44. Third-generation tailor — her grandfather Andreas opened a workshop on Solonos in 1957, her mother Marianthi ran it until 2009…
Athenian, 44. Third-generation tailor — her grandfather Andreas opened a workshop on Solonos in 1957, her mother Marianthi ran it until 2009. Sofia oversees alterations, the bridal trousseau service, and the Greek makers programme. Speaks Greek, French, English, and reads Italian
Eleni Pavlidou
Head Stylist
Athenian, 35. Joined Maison in 2017 from a buying role at Attica. Pulls every Saturday rail herself and runs the personal styling service. K…
Athenian, 35. Joined Maison in 2017 from a buying role at Attica. Pulls every Saturday rail herself and runs the personal styling service. Known to remember whether you wore black or navy to your sister’s wedding three years ago, and to bring it up gently when it matters. Speaks
Marília Costa
E-Commerce Stylist & Customer Care
Brazilian-Portuguese, 31. Based in our small Athens office, runs the online customer relationships and writes back to email enquiries within…
Brazilian-Portuguese, 31. Based in our small Athens office, runs the online customer relationships and writes back to email enquiries within four hours during shop hours. Has a degree in textile conservation from the University of Lisbon. Speaks Portuguese, English, Spanish, and
Konstantinos Vlachos
Atelier Tailor
Athenian, 58. Trained at the Solonos atelier with Sofia's mother. Does every alteration that walks through our door. Once took in the waist …
Athenian, 58. Trained at the Solonos atelier with Sofia’s mother. Does every alteration that walks through our door. Once took in the waist of a Lemaire trouser by 4cm in nineteen minutes while a customer drank a coffee. He will not repeat the trick on request.
Andriana Komi
Studio & Editorial
Athenian, 29. Photographs the lookbook every six weeks in our Kolonaki studio with available north light only — never strobes, never plug-in…
Athenian, 29. Photographs the lookbook every six weeks in our Kolonaki studio with available north light only — never strobes, never plug-ins. Designs the Friday letter and runs the journal.
